Branding Marketing Materials The Body Shop At Home is the direct selling arm of The Body Shop. Its Independent Consultants offer 121 skincare consultations, and advise on skincare, hair, body and make up products. Mainly selling via Social Media they also do events, parties and fundraisers. The Body Shop is an activist brand that is all about empowering women, striving for change and equality, and looking after the environment. All of the products are cruelty free and derived from natural ingredients. I was approached by Independent Consultant Steph to create a logo and identity that would exist on social media and stationery. With a number of consultants competing for the same customers, Steph considers her USP to be her approachability and transparency. She described a passion for skincare and seeing the transformation in her customers confidence with the improvement of their skin being a big boost for her. Using transparency as my inspiration, I provided a logo and identity that could be applied across bands of colour with parts of the logo appearing transparent. I created a colour palette that was fresh and natural, echoing The Body Shops values and ethos. This was supported by illustrations of plants that could be applied across collateral and marketing materials.
