Branding Marketing Materials The brief was to create a brand that would be promoted via instagram and would appeal to both men and women. It needed to feel professional, fresh, natural and friendly whilst also representing the high end product and service Claire was offering. Claire’s USP is the fact that she is a practising GP and medical professional. A doctor is a trusted figure who signs off prescriptions and treatments with our best interests and health in mind. Ultimately we trust a Doctor’s signature. By choosing a Doctor to carry out aesthetic treatments, the client is confident that they are receiving a professional and trusted service. The signature of the logo represents the relationship between patient and Doctor and signifies professionalism, care and the reassurance of being listened to. This was paired with a muted colour palette, creating a clean and professional feel.
