Roost

Branding Marketing Materials Packaging Personal project to create branding and collateral for a concept bar and kitchen. The brief was to name and brand a bar owned by two interior designers who wanted to create a Bar & Kitchen that was approachable but stylish. They didn't want to alienate those just wanting to go for a drink but also wanted to elevate themselves above the competition. Using their personalities and backgrounds as inspiration, I created a logomark consisting of two R’s to represent each owner and the name of the business. Creating patterns inside the letterforms and encasing them in a diamond created a logomark that could be separated out and applied across collateral independently from the type. Using a rich blue and gold, the brand feels premium, but the simple typeface keeps it approachable and friendly.